The six parts of a ChatGPT ad, the specs OpenAI publishes, and worked example ads with five to eight context hints each for sixteen UAE industries.
On this page
- The six parts of every ad
- Specs OpenAI publishes
- Where to host your ad images
- What OpenAI says good creative does
- Character limits at a glance
- The Creative text optimization toggle, and what it means for these examples
- Sixteen UAE examples
- A note on categories
- Choosing an objective for an ad like these
- When an ad from these examples gets rejected
- How these examples differ from a Google Ads or Meta ad
- What OpenAI has not published
- Common mistakes across these examples
- The UAE and Gulf specifics
- Turning an example into a campaign
- Quick answers
The six parts of every ad
OpenAI lists the same six components for each standard ad: advertiser name, favicon, title, copy, landing page and image. The advertiser name is your Brand Name, which OpenAI describes as "The public name shown alongside your ads in ChatGPT", and the favicon is your logo. Both are reviewed in Settings, then General, and OpenAI lists confirming them among the steps to finish before your campaigns start delivering.

Copy: new information that expands the title, in plain language.
Ads appear below a ChatGPT response, clearly labelled and shown separately from the answer. OpenAI says "We are also testing a multi-image visual ad format during image generation in ChatGPT."

Specs OpenAI publishes
| Item | Requirement |
|---|---|
| Image format | PNG or JPG in OpenAI's help articles; its developer docs also accept WebP for images uploaded through the API |
| Image shape and size | Square. OpenAI's help documentation states no larger than 1200 by 1200 pixels, and its developer docs ask for an ad image of at least 640 by 640 pixels. On 21 September 2026 the upload field in our own account showed a 256 by 256 pixel minimum |
| Image hosting | Publicly accessible, opening directly to the image. OpenAI names public Google Drive links, AWS S3 or CloudFront, and your own domain or CDN |
| Title | Up to 50 characters, enforced live in the ad builder with a counter and a truncation warning |
| Description (copy) | Up to 100 characters, with a minimum of 3 characters required by the builder's own validation |
| Landing page | Valid, reachable, and not blocking OpenAI's user agents OAI-AdsBot and OAI-SearchBot |
| Tracking | UTM parameters can be added to each creative's destination URL |
| Policy | Creative, image and landing page must comply with OpenAI's ads policies |
Where to host your ad images
OpenAI names three accepted hosting patterns in its troubleshooting guidance: a public Google Drive link, an AWS hosted link such as S3 or CloudFront, or a self hosted link on your own domain or CDN. Whichever you use, the test is the same: the URL has to open directly to the image in a browser, with no sign in, no redirect and no preview page in front of it. A link that requires a Google account to view, or that resolves to a document viewer instead of the raw file, fails validation even though it looks fine when you click it yourself while signed in. If your website sits behind Cloudflare or a similar service, the same access rules that apply to your landing pages apply to your image host, since a firewall or bot mitigation rule can block OpenAI's crawler from the image just as easily as from the page. See our OpenAI crawlers guide if an image or landing page is failing validation and you are not sure why.
What OpenAI says good creative does
Build for coverage with many variations. Keep each one distinct. Be useful and specific. Represent the offer accurately. Titles spell out the value. Copy adds something new instead of repeating the title. Images are simple and match the message. OpenAI also frames the underlying difference from search advertising directly: ChatGPT ads work best with clear, specific, benefit-focused copy that explains the practical value of an offer, who it is for and when it may help, rather than a catchy line or a generic call to action.
Character limits at a glance
| Field | Recommended | Maximum |
|---|---|---|
| Title | 16 to 24 characters | 50 characters |
| Copy | 32 to 48 characters | 100 characters |
These are not just documented guidance. In our own account on 21 September 2026, the ad builder enforced the 50 and 100 character maximums live, with a running counter under each field, and rejected a description under 3 characters outright. It also showed something worth knowing before you assume a title is safe just because it is under the limit: with a title at 34 of 50 characters, well inside the maximum, the field already displayed the note "Copy may be truncated in some placements." Read that as OpenAI signalling that the 50 character field limit and the length that reliably displays in full are not the same thing, and that shorter, towards the 16 to 24 character recommended range, is the safer bet for a title you need to read completely wherever it appears.
Every title and copy line in the sixteen examples below sits inside these maximums, and each is shown with its exact character count. Several deliberately run past the shorter recommended window to fit a UAE specific detail, a delivery timeframe, a warranty length, a fee inclusion, into the line. That is a trade off worth making deliberately rather than a rule to follow blindly: a title that just clears 24 characters to state something concrete usually earns its length, a title padded to fill 50 characters with adjectives does not, and given the truncation note above, treat anything past the recommended range as a considered exception rather than the default.
The Creative text optimization toggle, and what it means for these examples
Before you copy any example below into a live campaign, know about a setting we found in our own account's campaign builder on 21 September 2026 that is not covered in OpenAI's published help articles. Inside the campaign step, a toggle called "Creative text optimization," tagged "Recommended" and switched On by default, carries this description: "AI automatically generates personalized and translated versions of your ad's headlines and descriptions, which may be shown without your individual review or approval." That is a materially different feature from the suggested ad drafts tool OpenAI's help centre describes, which only prefills a first draft from your website metadata for you to review before anything goes live. This toggle, left on, can generate and serve variations of the exact title and copy you write, potentially translated, without you seeing them first.
For the sixteen examples on this page, that means the title and copy shown are a starting point you control, not necessarily the only version that ends up serving, unless the toggle is switched off for the ad group. Whether to leave it on is a genuine trade off: it may widen relevance and add language coverage automatically, but it also means the exact wording built to answer a specific objection, the "no local credit history needed" line in the car leasing example, or the "transparent pricing shown before you book" line in the dental clinic example, could be varied by the system rather than shown exactly as written. If the specific wording of an ad matters to you, for accuracy, for a regulated category's approved claims, or simply because you tested it and it works, check this toggle before launch rather than assuming your written title and copy are what will always appear.
Sixteen UAE examples
Each example shows one ad, a fuller set of context hints, the reasoning behind the angle against OpenAI's own creative guidance, image guidance, and the landing page the ad needs to avoid sending a click to a page that cannot finish the job. They are illustrations by gptads.ae. Swap in details that are true for your business. Each context hint set below runs five to eight lines, more than an ad group strictly needs, so you can see the range of what, who and when hints look like in practice and select the ones that are true for your offer.
Office fit out, Dubai

Turnkey fit out for 2,000 to 10,000 square feet. Fixed eight week programme with weekly milestones.
Title: 42/50 characters. Copy: 99/100 characters.
Context hints:
- Turnkey office fit out in Dubai including building management and authority approvals
- For companies relocating within three months that need a fixed handover date
- Fit outs sized from 2,000 to 10,000 square feet, in shell and core or Cat A space
- Eight week fixed programme with weekly progress milestones shared with the client
- For facilities managers comparing quotes from more than one fit out contractor
- MEP, joinery and IT cabling handled under one contract rather than separate trades
Why it works: the title states the size range and the approvals hurdle in one line, the exact detail a facilities manager is trying to establish before requesting a quote. The copy adds a new fact, the eight week programme, rather than repeating the title.
Image guidance: a bright, finished office interior with no people in frame, so the space itself is the message. Avoid a rendered concept image with several angles crammed into one square, since OpenAI's guidance is to keep images simple and matched to the message.
Landing page: a fit out project gallery or a dedicated commercial fit out page with a quote form, not the agency's general homepage. OpenAI's own landing page guidance is to link the most relevant destination rather than default to a homepage.
Corporate tax and accounting

Fixed fee registration and filing for mainland and free zone companies. Arabic and English.
Title: 47/50 characters. Copy: 91/100 characters.
Context hints:
- Corporate tax registration and filing for UAE companies filing for the first time
- For owners unsure whether free zone income qualifies for the zero percent rate
- Fixed fee registration and filing, quoted before any work begins
- Arabic and English service for mainland and free zone companies
- For companies that missed a filing deadline and need to catch up before a penalty applies
- Corporate tax health check for companies unsure whether their current structure is compliant
Why it works: "first filing" narrows the audience to a specific, high anxiety moment rather than accounting services in general, and the fixed fee promise answers the next question a first time filer has before they even ask it.
Image guidance: a simple desk shot of a laptop and paperwork, not a stock photo of a calculator and loose coins, which says nothing about the specific corporate tax service being offered.
Landing page: a corporate tax registration page with pricing and a document checklist, not a general services page. Accounting and tax services are not named in OpenAI's eligibility table, but financial planning is listed as not allowed outside the US, so check your exact service list against what you can and cannot advertise before launch.
Furniture ecommerce

Choose fabric and size. Samples sent before you buy. Delivery in three weeks.
Title: 45/50 characters. Copy: 77/100 characters.
Context hints:
- Made to order sofas delivered across the UAE in three weeks, with fabric samples sent first
- For people furnishing a new apartment who want a specific size
- Fabric and size chosen online, with physical samples posted before ordering
- Delivery across the UAE within three weeks of confirming an order
- For buyers replacing a sofa that does not fit a new apartment's dimensions
- Assembly and old furniture removal included with delivery
Why it works: "made to order" and the three week delivery figure remove the two biggest doubts a furniture buyer has online, fit and how long the wait will be, without needing a longer title.
Image guidance: the actual sofa, on a plain background or styled in a room, shot the same way as the product photography already used on the product page, so the ad and the landing page feel like one experience rather than two.
Landing page: the sofa category page itself, or a product feed campaign built from your catalogue as described in our product feed guide, not the store's homepage.
Car leasing

No local credit history needed. Insurance and servicing included. One month minimum.
Title: 39/50 characters. Copy: 84/100 characters.
Context hints:
- Monthly car leasing for new residents without a local credit history
- For people deciding between leasing and buying in their first year in the UAE
- Insurance, registration and servicing included in the monthly lease payment
- One month minimum term with no long term contract required
- For companies leasing a small fleet for staff without tying up capital in vehicles
- For residents who want a car now without committing to a purchase
Why it works: "no local credit history needed" removes the one objection that stops a new resident from leasing in the first place, stated as a fact rather than a slogan.
Image guidance: a single vehicle in a plain outdoor setting, not a row of cars on a lot, so the image supports the one specific offer in the copy rather than a general fleet.
Landing page: a leasing page listing available vehicles and monthly rates, not a page mixing lease and buy inventory together, since the ad's whole premise is the lease decision. Check eligibility first: OpenAI's eligibility table lists auto loans and leasing under financial services, restricted to select approved advertisers outside the US.
Payroll and HR software

Run payroll, generate WPS files and calculate end of service gratuity in one place.
Title: 48/50 characters. Copy: 83/100 characters.
Context hints:
- Payroll software that handles WPS files and end of service gratuity for UAE employers
- For companies with 20 to 200 staff moving off spreadsheets
- Automatic WPS file generation for UAE salary transfer compliance
- End of service gratuity calculated automatically under UAE labour law
- For HR teams currently running payroll through spreadsheets and manual bank transfers
- Multi entity payroll for companies operating more than one UAE trade licence
Why it works: WPS files and gratuity calculation are two specific, UAE only compliance tasks. Naming them signals this product was built for the local market, not adapted from a generic HR tool.
Image guidance: a simple product screenshot of a payroll run or WPS export screen, not an abstract dashboard graphic with charts that carry no readable detail at ad size.
Landing page: a payroll product page with a demo booking form, not the software company's general product suite page.
Private school

Places from FS1 to Year 13. Book a campus tour and meet the head of year.
Title: 49/50 characters. Copy: 73/100 characters.
Context hints:
- British curriculum school in Dubai accepting mid year transfers
- For families relocating to Dubai who need places for more than one child
- Places available from FS1 through Year 13 for the current and next academic year
- For families with siblings who need places in more than one year group at once
- Campus tours available on weekday mornings and by appointment
- For parents comparing a British curriculum school against an American or IB option
Why it works: "mid year transfers" speaks directly to a relocating family's actual problem, most schools only take new admissions in September, rather than a general school marketing line.
Image guidance: a real photograph from the school's own campus, a classroom or lab in genuine use, never a stock photo of unrelated students, since OpenAI's guidance is to represent the offer accurately.
Landing page: an admissions page for the specific year groups with availability, not the school's general homepage. Education is not one of OpenAI's listed sensitive categories, but admissions claims should stay accurate to actual places available.
Interior design and renovation

Kitchens, bathrooms and full villas. Permits handled. Fixed price and a named project manager.
Title: 47/50 characters. Copy: 94/100 characters.
Context hints:
- Villa renovation in Dubai including community and municipality permits
- For owners who have just bought an older villa and want it finished before moving in
- Fixed price contract agreed before work starts, with a named project manager
- Kitchen, bathroom and full villa renovation handled under one contract
- For owners renovating a rental property between tenants on a fixed turnaround date
- Community and municipality permit applications handled as part of the project
Why it works: "fixed price contract" and "named project manager" answer the two fears every renovation client has, budget overrun and no single point of accountability, in eight words.
Image guidance: a genuine before and after, or a finished project photo, from the company's own portfolio, not a generic renovation stock image that could belong to any contractor.
Landing page: a renovation portfolio or quote request page showing completed kitchens and bathrooms, not a general construction services page.
Business setup

Licence, office and full setup handled for you. Clear fixed fees in AED.
Title: 42/50 characters. Copy: 72/100 characters.
Context hints:
- Company formation in Dubai mainland and free zones
- For founders comparing a free zone licence with a mainland licence for a services business
- Clear fixed fees quoted in AED for the licence and setup
- For founders choosing the right licence activity for a new business
- Office or flexi desk options included with the licence
- For companies converting an existing free zone licence to a mainland licence
Why it works: naming both mainland and free zone signals the firm can advise on the actual decision a founder is stuck on, not just execute whichever licence type they already picked.
Image guidance: a simple, literal image, a trade licence document or a desk with a laptop, rather than a skyline shot that says nothing about company formation specifically.
Landing page: a company setup page with a fee comparison table for both licence types, not a generic consulting homepage. Check your full service list against what you can and cannot advertise before you build this campaign.
B2B software, inventory and operations

One stock count across branches and online. Syncs with your POS in real time.
Title: 48/50 characters. Copy: 77/100 characters.
Context hints:
- Inventory management software that syncs stock across multiple UAE retail branches and an online store
- For retailers who currently reconcile stock between branches manually at the end of each day
- Real time POS integration keeps one stock count across every branch and channel
- For retailers opening a new branch who need stock visibility before the launch date
- Low stock alerts and reorder suggestions generated automatically from sales data
- For operations managers replacing a spreadsheet based stock count process
Why it works: "one stock count across branches and online" names the exact operational pain, mismatched stock between channels, that pushes a retailer to search for a new system in the first place.
Image guidance: a product screenshot of the actual stock screen described in the copy, so the image, title and copy all point at the same feature instead of an abstract warehouse photo.
Landing page: a product page for the inventory module specifically, with a demo request form, not the vendor's full suite homepage covering every product they sell.
Education and training, professional certification

Exam included in the course fee. Cohorts start monthly, in person or online.
Title: 48/50 characters. Copy: 76/100 characters.
Context hints:
- Project management certification with evening and weekend class options for working professionals in Dubai
- For people who need the certification for a promotion or a job application within the next few months
- Exam fee included in the course price, with monthly cohort start dates
- In person and online delivery for the same certification and cohort
- For professionals whose employer requires a specific certification for their role
- For people who failed the exam once and want a structured retake preparation option
Why it works: "evening classes" and "monthly cohorts" solve the actual scheduling constraint working adults have, and "exam included in the course fee" removes the hidden cost question before it gets asked.
Image guidance: a real classroom or online session in progress, not generic stock photography of unrelated students that could sit on any training provider's ad.
Landing page: the specific certification's course page with the next start date and fee, not a general course catalogue page listing every subject the provider teaches.
Automotive, new and pre-owned dealership

150 point inspection on every car. 12 month warranty and 7 day exchange.
Title: 49/50 characters. Copy: 72/100 characters.
Context hints:
- Pre-owned SUVs with a 150 point inspection and a 12 month warranty for buyers who do not want to buy privately
- For buyers comparing a dealership purchase against a private sale to avoid inspection and paperwork risk
- 12 month warranty and a seven day exchange included on every pre-owned SUV
- 150 point inspection report available to review before purchase
- For buyers trading in an existing vehicle as part of the purchase
- Finance options arranged through the dealership for buyers who do not want to pay cash
Why it works: buying a used car privately in the UAE carries real inspection and paperwork risk, and naming the inspection count and warranty length answers that worry with specifics instead of a general trust claim.
Image guidance: a single pre-owned SUV on the showroom floor or forecourt, not a wide shot of the whole lot, since the ad's premise is one category of vehicle.
Landing page: the pre-owned SUV inventory page with filters by model and year, not the dealership's new car homepage, since the ad's premise is specifically pre-owned.
Travel and hospitality, UAE staycations

Room, breakfast and late checkout from one fixed price. Book without a credit card hold.
Title: 45/50 characters. Copy: 88/100 characters.
Context hints:
- Weekend staycation packages across Dubai and Ras Al Khaimah with breakfast and late checkout included
- For UAE residents planning a short break without booking international flights
- One fixed price covers room, breakfast and late checkout, no add on charges
- Booking available without a credit card hold at check in
- For residents celebrating a birthday or anniversary who want a package rather than booking each part separately
- Midweek rates available for residents who can travel outside weekends
Why it works: "one fixed price" and "without a credit card hold" remove the two frictions that make a UAE resident hesitate over a staycation booking compared to a hotel loyalty app they already use.
Image guidance: the actual hotel pool, room or view being sold, not a generic stock beach photo unconnected to the named property.
Landing page: the staycation package page for the specific property or properties named in the ad, not the hotel group's main booking engine homepage.
Home AC servicing and maintenance

Emergency call outs same day. Annual maintenance contracts also available, invoiced per unit.
Title: 42/50 characters. Copy: 93/100 characters.
Context hints:
- Same day AC repair and emergency call out across Dubai and Abu Dhabi
- Annual maintenance contracts for villas and apartment buildings, invoiced per unit
- For tenants whose AC has stopped working during the summer months
- Chiller and central AC servicing for buildings with multiple units
- For landlords who need a maintenance contract renewed before a new tenant moves in
- Duct cleaning and filter replacement available as an add on to a service visit
Why it works: naming "same day" and an "annual maintenance contract, invoiced per unit" answers the two real questions behind an AC search in the UAE, how fast can someone come, and whether this is a one off repair or an ongoing contract.
Image guidance: a technician actually working on an outdoor unit or rooftop chiller, not a stock photo of a remote control pointed at a wall unit, which says nothing about servicing.
Landing page: a booking page for the specific service area and property type, with same day availability shown, not a general home services homepage listing plumbing, cleaning and AC together undifferentiated.
Dental clinic

General and cosmetic dentistry. Transparent pricing shown before you book, insurance accepted.
Title: 46/50 characters. Copy: 94/100 characters.
Context hints:
- General and cosmetic dentistry with same week appointment availability in Dubai
- For patients switching clinics because a previous dentist relocated or closed
- Published pricing shown before booking, for patients without dental insurance
- Direct billing accepted for major UAE insurance providers
- For new residents who need a first check up and cleaning within their first months in the UAE
- Emergency dental appointments available for pain that cannot wait for a routine slot
Why it works: "transparent pricing shown before you book" removes the single biggest hesitation a self pay dental patient has, since UAE dental pricing is rarely published up front, and naming insurance acceptance answers the next question immediately after.
Image guidance: a clean, modern dental chair or treatment room with no patient in frame, kept simple and literal rather than a close up clinical image.
Landing page: an appointment booking page showing available times and published pricing, not the clinic's general homepage. Important for UAE clinics: OpenAI's ad policies list dental services among the categories it may allow in the US from approved advertisers on a case by case basis, and state that "Ads for health services outside the US are generally prohibited." Treat this example as a reference for when that changes, and see what you can and cannot advertise.
Veterinary clinic and pet care

General checkups, vaccinations and emergency care. Same day appointments most weekdays.
Title: 46/50 characters. Copy: 87/100 characters.
Context hints:
- General veterinary checkups and vaccinations for cats and dogs in Dubai
- For new pet owners bringing a puppy or kitten for its first vaccinations
- Emergency and urgent care appointments available alongside routine bookings
- For residents relocating to the UAE who need vaccination records transferred and verified
- Pet boarding and grooming offered alongside clinical services at the same location
- For owners comparing a clinic visit against a home visit vet for a routine checkup
Why it works: "same day appointments most weekdays" is the fact a worried pet owner actually needs before anything else, and naming both routine and emergency care in one line tells a new owner this clinic covers both without a second search.
Image guidance: a vet examining an animal in a calm, well lit setting, showing the actual clinic environment rather than a stock photo of an unrelated breed or species.
Landing page: a booking page listing available appointment types and same day slots, not a general clinic homepage that buries the booking link below a long list of services.
IELTS and language test preparation

Small groups capped at eight. Practice tests included, scored within 48 hours.
Title: 40/50 characters. Copy: 78/100 characters.
Context hints:
- IELTS preparation courses with evening and weekend class times in Dubai
- For professionals who need a specific band score for a visa or university application
- Small group classes capped at eight students per cohort
- Practice tests included in the course fee, scored and returned within 48 hours
- For students retaking the test after missing their required band score by a small margin
- One to one sessions available as an add on for a specific weak skill area
Why it works: "scored within 48 hours" and the class size cap answer the two questions a retaking student actually has, how fast will I know if I am ready, and will I get individual attention, better than a generic pass-your-exam line.
Image guidance: a real classroom or online tutoring session in progress, with visible study material, rather than a stock photo of a graduation cap unrelated to the actual course.
Landing page: the course page for the specific test and schedule, with the next start date and fee, not a general course catalogue covering every language and exam the provider teaches.
A note on categories
OpenAI says "Ads are not eligible to appear near sensitive topics, including personal health, mental health, or politics." Its eligibility table is also stricter outside the US. Three of the sixteen examples above need a check before a UAE account uses them: the dental clinic example (OpenAI's policies say health services outside the US are generally prohibited), the car leasing example (auto loans and leasing are restricted to select approved advertisers outside the US) and the accounting and tax example (not named in the table, but financial planning is listed as not allowed outside the US, so check the exact services offered). See what you can and cannot advertise.
Choosing an objective for an ad like these
Every campaign these ads sit inside is created with one objective: Views, Clicks or Conversions. OpenAI says "The campaign objective and billing option cannot be changed in place after campaign creation." A different objective means a new campaign, built from scratch or with Clone Campaign, which creates a new campaign with a different objective or supported billing model. A first campaign for most of the examples above, especially the higher consideration ones like the school, the fit out company or the business setup firm, reasonably starts on Clicks while a landing page and conversion tracking are proven out, then moves to a Conversions objective, billed either per valid click (oCPC) or per impression (oCPM), once a supported standard conversion event is firing reliably. OpenAI requires conversion tracking to already be set up, and at least one supported standard event available, before a conversions objective can be selected at all. The furniture ecommerce and dental clinic examples, where the outcome is a purchase or a booking, are the clearest early candidates for a conversions objective once that tracking is live. See our bidding strategies guide and conversion campaigns guide for how that choice plays out in practice, and what ChatGPT ads cost for how objective and billing model affect what you actually pay.
When an ad from these examples gets rejected
| What you see | Likely cause OpenAI names | What to do |
|---|---|---|
| Ad status shows Not serving | Ad copy or landing page does not align with OpenAI's ads policies | Edit the ad copy, image or landing page and resubmit for review |
| Ad status shows Not serving, reason mentions the landing page | Landing page blocks OpenAI's crawlers, OAI-AdsBot or OAI-SearchBot, or returns an error | Fix robots.txt, firewall or bot mitigation rules, then resubmit; see our OpenAI crawlers guide |
| Ad was rejected but you believe it should not have been | No error visible in your own review | Request another review inside Ads Manager rather than resubmitting the same file repeatedly |
| Campaign is live, ads show Serving, but delivery is thin | Not a rejection. Relevance, bid or account level issues | See our ChatGPT ads not showing guide for the full troubleshooting path |
A rejected ad in any of the sixteen categories above is rarely about the writing itself. It is almost always the landing page: blocked crawlers, a redirect, a login wall, or a page that does not match what the ad claims. Check the destination URL first.
How these examples differ from a Google Ads or Meta ad
Someone moving from Google Ads will look for a keyword list in these examples and not find one, because there is not one to write. Context hints describe the offer in sentences, not match types, and OpenAI is explicit that they do not guarantee delivery in specific conversations the way an exact match keyword does. Someone moving from Meta will look for audience targeting by age, interest or lookalike and, again, will not find it in the same form; custom audiences exist for inclusion and exclusion, but the sixteen examples above are built to be relevant by description, not aimed at a demographic. The image and copy fields will feel familiar from both platforms, but the six part unit shown throughout this page is the standard format every self serve advertiser works with. OpenAI also describes product feed ad formats built from catalogue data and is testing a multi-image visual format during image generation, but it publishes no choice of video or story formats. Our ChatGPT ads vs Google Ads guide covers the comparison in full.
What OpenAI has not published
- No published benchmark cost per click, click through rate or conversion rate for any of the sixteen industries above, or for any industry at all. OpenAI states plainly that the platform does not yet have performance benchmarks across advertisers, industries or campaign types.
- No published rule on how many ads can reuse the same image within one ad group.
- No published minimum image resolution in the help centre articles. The developer docs do publish one, an ad image of at least 640 by 640 pixels, and the 256 by 256 pixel figure above came from our own account's upload screen on 21 September 2026, not a published document.
- No published detail on how the Creative text optimization toggle chooses what to change, how often, or how a generated variation is disclosed to you after the fact.
- No published guidance on whether Arabic and English ads for the same offer should sit in the same ad group or separate ones. Our approach is the same ad group, since the customer need is identical and only the language differs.
- No published detail on how quickly the suggested ad drafts feature becomes available on a new account, or whether it currently covers every advertiser category shown in these sixteen examples.
Common mistakes across these examples
- Writing the title as a business name instead of a value statement. "ABC Fit Out Company" tells the system nothing a hint or landing page could not already say better.
- Sending every ad to the homepage. OpenAI's own guidance is to link the most relevant page. A homepage forces the visitor to do the work the ad should have already done.
- Repeating the title in the copy. The copy field exists to add something new. Several examples above show what that looks like: a schedule detail, a warranty length, a fee inclusion, an inspection count.
- Using one ad for a whole industry vertical. Each example above represents one ad group's focus. A real campaign in any of these industries needs several such focuses, each with its own hints, ads and landing page.
- Skipping the eligibility check for a regulated category. Outside the US, OpenAI's eligibility table lists most health categories, personal loans, financial planning and payments and remittances as not allowed, and insurance, credit cards, mortgages and auto loans and leasing as restricted to select approved advertisers. Confirm eligibility before investing in creative.
- Writing only two or three context hints and stopping. The full sets above run five to eight lines each precisely to show the range of what, who and when detail worth including; a thin hint set gives the system less to work with than it needs.
The UAE and Gulf specifics
Every example above assumes AED pricing, a UAE billing entity and a working week that runs Sunday to Thursday for most B2B audiences, since that shapes when a business decision maker is actually reading and acting on an ad. Several examples lean on details that only make sense in this market: WPS payroll files, free zone versus mainland company formation, and UAE specific certifications and inspection standards. Ads can run in English, Arabic or both. OpenAI does not publish a language restriction, so the decision comes down to where your actual customers are reading, not a platform rule. If you are extending any of these examples into Saudi Arabia, Qatar, Kuwait, Bahrain or Oman, note that OpenAI says some new self serve accounts can initially advertise only in their home country, until identity verification is approved and the required spend is reached there. Our Saudi Arabia and Gulf service covers running Gulf campaigns from a UAE account.
Turning an example into a campaign
One ad group per customer need. Five to eight context hints per group, covering the what, who and when of the offer, more than you strictly need so the strongest ones can be kept and the rest trimmed. Eight or more distinct ads per group, since OpenAI's own guidance is that a high volume of variations helps its system find more moments where your ad is relevant. One landing page per need. UTM tags on every destination URL. Then let the data decide which angle earns the budget. For the full account, campaign, ad group and ad structure these examples sit inside, see our Ads Manager complete guide.
Quick answers
What image size do ChatGPT ads need?
OpenAI's troubleshooting guide says images must be PNG or JPG, square, no larger than 1200 by 1200 pixels, publicly accessible, and must open directly to the image. Its developer docs ask for an ad image of at least 640 by 640 pixels.
How many ad variations should I write?
OpenAI advises a high volume of distinct title and copy variations per offering, each with a different angle, so its system can find more moments where your ad is relevant.
Can ChatGPT write my ads inside Ads Manager?
OpenAI's suggested ad drafts feature prefills a draft from your existing website metadata, and OpenAI states it does not generate new copy or imagery with AI. OpenAI's ChatGPT Ads Manager plugin can also draft an ad title and description from your website or a brief, and shows you a preview before uploading or saving anything. Separately, in our own account on 21 September 2026 we found a Creative text optimization toggle, on by default, that can generate personalised and translated versions of a title and copy you already wrote and show them without your review, which is a different mechanism to the drafts feature.
Are these real ads?
No. Every example on this page is an illustration written by gptads.ae to show the format. None is a live ad or a real advertiser.
What character limits should ad titles and copy stay within?
OpenAI recommends titles of 16 to 24 characters, 50 maximum, and copy of 32 to 48 characters, 100 maximum.
Should every ad link to the homepage?
No. OpenAI's own landing page guidance is to link to the most relevant destination, a specific product, collection or content page, rather than defaulting to a generic homepage.
Can the same image be used across several ads in one ad group?
OpenAI does not publish a rule against it. Its own guidance to keep each variation distinct is about title and copy, so if you reuse an image, pair it with clearly different titles and copy rather than repeating the whole ad.
Do UAE ads need an Arabic version as well as English?
OpenAI does not publish a language restriction. Our approach is to write separate Arabic and English ads rather than one bilingual unit, since each ad carries a single title and copy field.
What happens if an ad built like one of these examples gets rejected?
In Ads Manager, the ad's status shows Not serving, and hovering over it gives the reason, most often a landing page or creative that does not meet OpenAI's ads policies, or a landing page that blocks OpenAI's crawlers. You can edit and resubmit, or request another review.
Should a furniture or product business use an ad like the furniture example, or a product feed campaign?
For a catalogue of more than a handful of items, a product feed campaign scales better, since it builds ads from your product data automatically. A single ad like the example here suits one hero product or category, not a full catalogue.
How many ads should a real ad group have, beyond the one shown per example here?
Each example shows one ad to illustrate an angle. OpenAI's own guidance is to build for coverage with a high volume of distinct ads per ad group, so a real ad group in any of these industries should hold several, not one.
Related
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Context hints replace keywords in ChatGPT ads. What OpenAI says they are, how they differ from keywords and traditional targeting, five patterns and UAE examples.
Context hint sets by industry
A full context hint set for 20 UAE industries, each with the matching ad headline and a note on what to avoid, built from OpenAI's context hint rules.
What ChatGPT ads are
Where ChatGPT ads appear, what an ad contains, how OpenAI picks which ad to show, who sees them, how campaigns are structured and what advertisers can never know.
Creative and context hints
Titles, copy, images and context hints written for how ChatGPT matches ads. Many distinct variations per offer, in English and Gulf Arabic.
Bidding strategies
Manual max bid, Maximize Results and Bid Cap for conversions. How OpenAI's relevance weighted auction actually decides what wins, and when each bid strategy fits.
What you can and cannot advertise
OpenAI's ad policies and country eligibility table, read for a UAE business: which categories are allowed, which are not, how your account is reviewed and how to appeal.